Business Research Methods 9/E

PARTI : INTRODUCTION
Ch 1 The Role of Business Research
Ch 2 Information Systems and Knowledge Management
Ch 3 Theory Building
Ch 4 The Business Research Process: An Overview
Ch 5 The Human Side of Business: Organizational and Ethical Issues

PART II: BEGINNING STAGES OF THE RESEARCH PROCESS
Ch 6 Problem Definition: The Foundation of Business Research
Ch 7 Qualitative Research Tools
Ch 8 Secondary Data Research in a Digital Age

PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA
Ch 9 Survey Research: An Overview
Ch10 Survey Research: Communicating with the Respondents
Ch11 Observation Methods
Ch12 Experimental Research

PART IV: MEASUREMENT CONCEPTS
Ch13 Measurement and Scaling Concepts
Ch14 Attitude Measurement
Ch15 Questionnaire Design

PART V: SAMPLING AND FIELDWORK
Ch16 Sampling Designs and Sampling Procedures
Ch17 Determination of Sample Size: A Review of Statistical Theory
Ch18 Fieldwork

PART VI: DATA ANALYSIS AND PRESENTATION
Ch19 Editing and Coding: Transforming Raw Data into Information
Ch20 Basic Data Analysis: Descriptive Statistics
Ch21 Univariate Statistical Analysis
Ch22 Bivariate Statistical Analysis: Differences Between Two Variables
Ch23 Bivariate Statistical Analysis: Measures of Association
Ch24 Multivariate Statistical Analysis
Ch25 Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up

PART VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES